Author: jcrash75

Today’s customers are harder to reach. Not only are modern products significantly more complex and difficult to explain, but the modern consumer faces continual bombardment from hundreds of brands every waking hour. How can you cut through the fray and make those elusive sales? Enter stage right: the explainer video

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In December of last year(2016) it was discovered that a group of Russian criminals (AFK13) are making between $3 million and $5 million every day. They fake clicks on video ads with a bot army. Outstream video is a stand-alone autoplay ad solution. It combines a video player and advertisement into one.
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If you have a project that’s ripe for animation, it can be a little tricky to find the right motion design studio for you. There’s a lot to choose from and more popping up all the time.

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3D trends move closely with the entertainment world, but here the focus is how they relate to motion design for 2017.

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At 2016 is coming to a close, it’s appropriate to look back in order to look forward and see emerging trends for 2017.

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This is a quick little 10-second animation illustrating Rich Koz’s Svengoolie first line ever on TV. I used DUIK to rig the character and After Effects to animate. (more…)

As things start to ramp up and get busy for the fall season and the X-mas rush starts, I’ve reached out to an up and coming animator I met a Half Rez 5 to help keep the content on this site fresh and on point. It’s my pleasure to introduce Laura Bluett. (more…)

The handcrafted kit is finally here. It slices, it’s dices, it’s a bunch of leftover assets cannibalized from old projects. It’s awesome.
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Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. (more…)

I’ve enjoyed the long labor day weekend and I hope you all are too. Here’s a little reading that I was able to catch up on for August.  (more…)