Author: jcrash75

I’m super excited to announce that starting in September I will be giving away an Attack Motion Pack filled with useful After Effects Presets, Projects, Files, and Artwork. (more…)

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to real world project. This is pretty much the first thing I get asked by a prospect.  (more…)

Here’s some motion graphics industry related readings that I’ve been checking out in July. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the links have been flipped there.


As promised in part one of my Increase Video Views Guide, here a follow-up post with some actionable steps to level-up your YouTube & Facebook game.


A smart distribution method, SEO, and strategy can maximize the views of your video and help get you a big ROI. I’m talking about the nitty gritty DIY methods. The kind where you have to roll up your sleeves and do some tedious typing and filling out of forms. Pro-tip: get an intern to help you out. (more…)

As I mentioned in part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure or tone.

So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You’ll need this to understand how to connect the pattern to the message and deliver it with impact.  (more…)

Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kind of stories can be a great way to connect a message with drama, humor, and emotion.  (more…)

As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking to for an economical way to symbolically tell your story, this character design trait list is a good place to start.  (more…)

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)