Author: jcrash75

As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking to for an economical way to symbolically tell your story, this character design trait list is a good place to start.  (more…)

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)

As I mentioned in Write A Video Brief part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase and in some cases allow you to bypass it all together. (more…)

With a truckload of startups coming out of the woodworks, many are in the position of having never worked with video to promote or pitch the business, app, product or service. Write a video brief! It might seem like an intimidating task but a simple series of question will guide you through the process. (more…)

Wiggles & Robbins came up with a great idea to advertise life drawing courses at The Book Club in London. Using photographed stills of the students’ sketches, warm-ups and works-in-progress, they crafted this stop motion video with outward-facing easels set up in a circle.

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Whoa check this video out by Anders Hatte. Everything in this video was done in After Effects apparently even the music which was made using audio effects such as tone and modulation, key framed to create the drums and melody. No plugs-ins or 3rd party apps were used either. Thats pretty dope, considering the beat isn’t actually bad, and After Effects is not made for audio creation or sequencing.

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