A smart distribution method, SEO, and strategy can maximize the views of your video and help get you a big ROI. I’m talking about the nitty gritty DIY methods. The kind where you have to roll up your sleeves and do some tedious typing and filling out of forms. Pro-tip: get an intern to help you out. (more…)
As I mentioned in part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure or tone.
So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You’ll need this to understand how to connect the pattern to the message and deliver it with impact. (more…)
As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking to for an economical way to symbolically tell your story, this character design trait list is a good place to start. (more…)
Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action. (more…)
With a truckload of startups coming out of the woodworks, many are in the position of having never worked with video to promote or pitch the business, app, product or service. Write a video brief! It might seem like an intimidating task but a simple series of question will guide you through the process. (more…)
Wiggles & Robbins came up with a great idea to advertise life drawing courses at The Book Club in London. Using photographed stills of the students’ sketches, warm-ups and works-in-progress, they crafted this stop motion video with outward-facing easels set up in a circle.