Category: Branding

Twitter exploded yesterday making fun of Kendall Jenner’s Pepsi Ad. It was a “socially minded” long form ad that climaxed when Kendall Jenner gives a riot police officer a can of Pepsi during a protest, which for some reason got cheers from the crowd. (more…)

Today’s customers are harder to reach. Not only are modern products significantly more complex and difficult to explain, but the modern consumer faces continual bombardment from hundreds of brands every waking hour. How can you cut through the fray and make those elusive sales?¬†Enter stage right: the explainer video

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