As I mentioned in part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure or tone.
So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You’ll need this to understand how to connect the pattern to the message and deliver it with impact. (more…)
With a truckload of startups coming out of the woodworks, many are in the position of having never worked with video to promote or pitch the business, app, product or service. Write a video brief! It might seem like an intimidating task but a simple series of question will guide you through the process. (more…)