Featured Image

December 14, 2023 — Comments are off for this post.

Boosting Engagement with Kinetic Type Video: 5 Strategies for Captivating Your Viewers

Boosting Engagement with Kinetic Type Video: 5 Strategies for Captivating Your Viewers

Are your videos failing to capture the attention of your viewers? If so, it's time to consider incorporating kinetic type. Kinetic type videos combine the power of visuals and text to deliver a captivating and engaging message. In this read, we're dishing out five game-changing strategies to inject life into your content, supercharging engagement and leaving your audience on the edge of their screens.

Strategy 1: Utilize Dynamic Typography

Choose bold and vibrant fonts that complement your message. Use kinetic effects such as scaling, rotation, and movement to create visually captivating text.

Strategy 2: Sync Text with Audio

Ensure that your text is synchronized with the audio to deliver a seamless viewing experience. This helps viewers to better comprehend and internalize your message.

Strategy 3: Emphasize Key Points

Highlight important information using kinetic type to draw attention and create a greater impact. This can be particularly useful for key statistics or quotes.

Strategy 4: Incorporate Eye-Catching Transitions

Smooth transitions between text elements can make your video more visually appealing. Experiment with different effects to keep your viewers engaged throughout.

Strategy 5: Keep it Simple and Concise

Avoid overwhelming your viewers with too much information. Keep your text simple, concise, and easily digestible.

By implementing these strategies, you can create kinetic type videos that not only captivate your viewers but also boost engagement and leave a lasting impression. So, let's dive in and elevate your video content to the next level.

What is kinetic type?

Kinetic type, also known as motion typography or moving text, is a technique that combines animated text with audio to create visually compelling videos. It involves the use of dynamic typography and animation to convey a message effectively. By incorporating movement, scaling, and rotation, kinetic-type videos bring words to life, making them more engaging and memorable.

The use of kinetic type in videos has gained popularity in recent years due to its ability to grab attention and enhance the storytelling process. This technique is widely used in various industries, including advertising, marketing, film-making, and social media content creation. With the right strategies, you can leverage the power of kinetic-type videos to captivate your viewers and boost engagement.

Benefits of using kinetic type videos

There are several benefits to incorporating kinetic-type videos into your content strategy. Firstly, kinetic type videos are highly engaging and attention-grabbing. The combination of visuals and moving text creates a dynamic and immersive experience for viewers, increasing their interest and retention of the message.

These videos are like superheroes for complex information—they swoop in, animate key points, and transform the intricate into the easily digestible. Typography and animation become your dynamic duo, ensuring your audience not only gets it but remembers it.

And here's the cherry on top: social media gold. The eye-catching nature of these videos makes them more likely to be shared and recommended by viewers, increasing your reach and brand visibility.

Kinetic type video statistics

Before diving into the strategies, let's take a look at some statistics that highlight the effectiveness of kinetic type videos in engaging viewers:

1. According to a study by HubSpot, videos with moving text or kinetic typography generate 49% more views and 43% more social shares compared to static text videos.

2. Animoto's State of Social Video Report found that 85% of businesses use video as a marketing tool, and 92% of marketers who use video say that it's an important part of their marketing strategy.

3. A survey conducted by Wyzowl revealed that 84% of people have been convinced to buy a product or service after watching a brand's video.

With these statistics in mind, let's explore five strategies to boost engagement with kinetic type videos.

Strategy 1: Creating a compelling script

Crafting an effective script for a kinetic type video involves strategic considerations to ensure a compelling narrative and seamless integration with visual elements. Start with a juicy concept that grabs attention; maybe it's a quirky story or a punchy message. Keep it concise, though—no one wants to read a novel while the words are jiving across the screen. Inject some personality into your words; imagine your script as the life of the party, making people laugh or nod in agreement. Precision in timing is paramount—coordinate the script with the visual rhythm to enhance viewer engagement. Embrace simplicity, favoring succinct and impactful language to maximize comprehension.

A compelling script for a kinetic type video should follow a structured format to effectively convey the intended message and captivate the audience. Begin with a strong hook—a brief, attention-grabbing introduction that sparks curiosity or establishes a relatable scenario. This initial hook sets the tone and encourages viewers to invest their attention. Subsequently, introduce the main idea or message concisely, providing context and relevance. Break down the content into distinct sections, each building upon the previous one, leading the viewer through a logical progression. Utilize transitions and visual cues to enhance comprehension and maintain engagement. Integrate hooks strategically throughout the script to rekindle interest and emphasize key points. Conclude with a memorable and impactful closing statement that leaves a lasting impression. This structured approach, punctuated by effective hooks, ensures that the kinetic type video unfolds seamlessly, capturing and retaining the audience's interest from start to finish.

Strategy 2: Choosing the right typography

When it comes to picking the perfect typography for a kinetic type video, think of it like choosing the right outfit for a party—you want something that suits the occasion and catches the eye. First off, consider the vibe you're going for. Is it a laid-back beach party or a sophisticated soirée? Your font should match that mood. Play with different fonts, but keep it legible—no one likes squinting at fancy script. Size matters too; make sure it's readable on the screen, especially if your text is doing the cha-cha across it. Don't forget about color—contrast is key, like pairing black with white. Lastly, embrace variety, mix and match fonts to create a dynamic visual dance. The goal? To have your typography rocking the dance floor and leaving a lasting impression!

Strategy 3: Using animations and transitions effectively

One of the advantages of kinetic type videos is the ability to highlight important information using animated text. This strategy can be particularly effective for key statistics, quotes, or any information that you want to emphasize.

By animating specific words or phrases, you can draw attention to them and create a greater impact. Experiment with different animation styles, such as highlighting, scaling, or pulsating, to make the emphasized text stand out. However, ensure that the animations are not overly distracting and still contribute to the overall message of the video. Think of the verbs you are using in the sentence. These are the keywords to build your animation around. Illustrate that fully and quickly. Sprinkle in some secondary animation if there's the time and space for it. These details will make the project stand out and be more memorable.

Strategy 4: Incorporating audio and sound effects

Smooth transitions between text elements can significantly enhance the visual appeal of your kinetic type videos. Experiment with different transition effects, such as fades, wipes, or slides, to keep your viewers engaged throughout the video.

Transitions should be seamless and natural, helping to guide the viewer's attention from one piece of text to another. Avoid abrupt or jarring transitions that can disrupt the flow of the video (unless that helps illustrate a point). Instead, aim for a cohesive and visually pleasing transition that complements the overall style and message of your video. Punctuate your hero animations (usually the verb or the noun) with quick little sfx to further call attention and for emphasis.

Strategy 5: Optimizing for social media sharing

When creating kinetic type videos, it's important to strike a balance between providing enough information and overwhelming your viewers. Keep your text simple, concise, and easily digestible.

Avoid cluttering the screen with too much text or information. Instead, focus on conveying the core message and key points in a clear and concise manner. Use short sentences or phrases that are easy to read and understand. Remember, the goal is to capture and maintain the viewer's attention throughout the video, so keep it engaging and to the point.

By implementing these strategies, you can create kinetic type videos that not only captivate your viewers but also boost engagement and leave a lasting impression. So, let's dive in and elevate your video content to the next level.

Examples of successful kinetic type videos

To further inspire and guide you in creating captivating kinetic type videos, let's take a look at some successful examples:

1. Burger King Rebrand

The Burger King ad nails kinetic typography, using moving text that syncs seamlessly with catchy music to create a visually engaging experience. Mixing fonts, colors, and sizes, the text comes alive, bringing a dynamic energy to convey the commercial's message effectively.

This attention-grabbing approach, with perfectly timed text movements and a fun mix of music, creative typography, and visuals, makes the commercial stick in your mind. Burger King's emphasis on quality and quantity is cleverly highlighted through kinetic typography, and the ad's adaptability to different platforms—social media, websites, in-store displays—makes it a versatile standout.

2. Ford "JUMP"

The video unfolds with a punch, kicking off with a straightforward 'OK, LOOK...' Dennis Leary's blue-collar voice-over is tough, direct, and informative.

Maintaining a no-nonsense vibe throughout, Ford employs sizable, attention-grabbing text that mirrors the robust nature of their F-150. Sometimes the truck and eye-trace edit lead us to the next with text already there. Sometimes it slams down and animates in, or builds on. This is a hard-hitting ad that has all the design elements communicating the message in a plain, simple, and as bold as the truck it showcases.

3. Apple "Don't Blink"

Apple's "Don't Blink" kinetic type video is a captivating showcase of creativity. The seamless blend of kinetic typography with vibrant visuals and an energetic soundtrack grabs attention instantly. This video is single-handedly responsible for creating the stomp-y music trend in a launch video. Take a look on Video Hive and you'll a ton of projects jacking this style. The video's concise yet powerful messaging demonstrates Apple's prowess in storytelling through innovative design and technology, making it a standout example of its commitment to creativity and innovation.

Conclusion

Incorporating kinetic type videos into your content strategy can significantly boost engagement and captivate your viewers. By utilizing dynamic typography, syncing text with audio, emphasizing key points, incorporating eye-catching transitions, and keeping your videos simple and concise, you can create compelling and memorable kinetic type videos.

Remember to experiment with different techniques, fonts, and animation styles to find what works best for your brand and target audience. By continuously optimizing your kinetic type videos based on viewer feedback and engagement metrics, you can further enhance their effectiveness and drive better results.

So, don't miss out on the opportunity to elevate your video content to the next level. Start implementing these strategies and create kinetic type videos that leave a lasting impression on your viewers.

Featured Image

November 16, 2023 — Comments are off for this post.

2D Motion Software Showdown: Comparing Animate, Rive, After Effects, Cavalry, and Toon Boom

The choice of 2D motion software stands as a pivotal decision, capable of either smoothing the creative workflow or introducing complexities that may potentially disrupt the artistic process. It's not merely a tool; it's the backbone of your digital canvas, influencing how seamlessly ideas can be translated into vibrant animations. The stakes are high – a well-chosen software elevates efficiency, allowing artists to effortlessly bring their vision to life, while an ill-fitting one can introduce obstacles, impeding the natural flow of creativity.  In this comprehensive comparison, we'll pit five animation powerhouses against each other: Adobe Animate, Rive, After Effects, Cavalry, and Toon Boom Harmony. We'll delve into their unique features, use cases, and provide a pros and cons list to assist you in making an informed decision.

After Effects: The Industry Workhorse

After Effects is pretty much my go-to app. It can pretty much handle anything I throw at it and it pairs great with Cinema 4D. I've been using it for so long (since version 3!) and have such a deep knowledge of the program's ins & outs and plugins to extend it. It can be a pain in the ass, for sure, but Adobe has come a long way in making this a much more reliable, stable, fast and robust app. The newest version is one of the best that's ever been put out by Adobe, making this a tough one to beat.

Pros:

  • Comprehensive Toolkit: After Effects is an all-in-one solution for animation, visual effects, compositing, and motion graphics, enriched by a vast library of plugins and presets.
  • 3D Capabilities: It's ideal for creating complex animations with 3D integration.
  • Expression Language: Offers powerful automation and control capabilities through expressions.

Cons:

  • Learning Curve: Its extensive feature set can be overwhelming for newcomers.
  • Resource-Intensive: Rendering complex animations can be time-consuming.
  • No interactive capabilities.
  • No responsive or dynamic layouts

Best For: Professional video production, visual effects, and motion graphics projects.

Adobe Animate: The Veteran Performer

If need interactivity and want to stay within the Adobe ecosystem then Animate is your app. Animate used to be Flash until that got killed in favor of a more native web experience. Animate is a great tool to help with frame-by-frame animation. However, there are other programs that can handle that in a less clunky way. I think for some this is just the go-to because of legacy reasons and a robust community. I haven't used it for frame-by-frame stuff in years and it mostly gathers dust on my box.

Pros:

  • Versatility: Adobe Animate caters to both vector and raster animations, making it a versatile choice for a wide array of projects.
  • Interactivity: It boasts robust scripting capabilities, ideal for crafting interactive web content and games.
  • Dynamic Reformatting: Animate excels in adapting content to various screen sizes, ensuring a responsive design.

Cons:

  • Learning Curve: Its feature-rich interface may be intimidating for beginners.
  • Resource-Intensive: Creating complex animations can demand substantial system resources.

Best For: Web games, interactive web content, and projects requiring responsive design.

Rive: The Modern Vector Maestro

Build interactive animations that run anywhere. Blazing fast. Tiny size. Those are the Rive taglines. It's pretty much like Figma but with animation capabilities. I found the animation a bit on the basic side, but getting into the interactive part with the State machine opens this up to a whole new world of interactivity. This feels like the future that Flash promised but was never really able to deliver on. As advertisement is going omnichannel, along with interactivity being a must-have, this app is poised to be huge because it can be delivered anywhere. Check out this video Joey Korenman chats with Joe Nash talks the future of 2d motion design with Rive: https://www.youtube.com/watch?v=UtkzJLvWj5c&t=4298s

Pros:

  • Vector Animation: Rive is perfect for creating smooth, vector-based animations, particularly suited for an illustrative approach.
  • Interactivity: Tailored for crafting interactive animations in web and mobile applications.
  • Cross-Platform Compatibility: Seamlessly integrates into various platforms, simplifying multi-platform development.
  • Favored by Figma

Cons:

  • Limited 3D Capabilities: It may not be the best choice for projects demanding extensive 3D integration.
  • Smaller Community: Fewer online resources and tutorials compared to established software.
  • Animation is a bit basic and not as easy to fine-tune.

Best For: UI/UX design, interactive web and mobile app animations, and vector-based 2d motion graphics.

Cavalry: The 2.5D Marvel

This is the animation app FUBU. For animators By Animators. Realtime, data-driven, and procedural, it has built-in tools that are similar to a lot of AE scripts like Joysticks & Sliders, Limber/Rubberhose, Motion 4, and physic dynamics. The thing that's holding this app back I think is that the market already had this toolset by plugins & scripts already in After Effects... so it's like why learn something new? Most animators I know played with it for a few weeks then went back to doing what they knew. I think this could be an interesting app for social and for infographics. There's a lot of potential here but I don't think it's enough unless they offer something new that nobody else really does. I think responsive layouts are a good start and if they incorporate the runtime capabilities of something like Rive it could be a real contender.

Pros:

  • Deformer Tools: Cavalry excels in non-destructive shape transformations, ideal for dynamic character and object animations.
  • Parallax and Depth Effects: Perfect for adding depth and dimension to 2D scenes with parallax effects.
  • Node-Based Animation: Simplifies complex 2d motion and allows real-time adjustments.
  • Responsive Layouts

Cons:

  • Limited 3D Capabilities: Not the best choice for extensive 3D work.
  • Newer Software: A smaller user base translates to fewer resources and tutorials.

Best For: 2.5D animations, character animation, and projects requiring a node-based workflow.

Toon Boom Harmony: The Animation Production Powerhouse

Pros:

  • Frame-by-Frame and Cut-Out Animation: Harmony shines in traditional frame-by-frame animation as well as cut-out animation.
  • Rigging, bones, and Puppet Animation: Offers advanced rigging tools for character animation, making it a top choice for animation studios.
  • Drawing and Painting: It includes powerful drawing and painting tools for artists.

Cons:

  • Learning Curve: Harmony's extensive feature set can be complex for beginners.
  • Cost: It's a professional tool, which means it comes with a higher price tag.

Best For: Animation studios, traditional and cut-out animation, character rigging, and advanced animation techniques.

Conclusion: When you're talking about 2D motion, selecting software goes beyond features; it plays a crucial role in shaping an environment that fosters unrestricted artistic expression, with each stroke contributing to the smooth flow of the creative process. The ideal animation software depends on your project's specific needs and your familiarity with each tool. As an animator, I have to make very careful choices about what to invest in my time for learning software. Part of that is figuring out the work I want to do and the other part is figuring out where the market is trending. To summarize, choose Adobe Animate for versatility and legacy studios that use it, Rive for modern vector animations and interactivity, After Effects for comprehensive video production and visual effects, Cavalry for 2.5D animation and node-based workflows, and Toon Boom Harmony for professional animation production, especially in studios. Tailor your choice to your project's requirements, and you'll be well on your way to motion design Valhalla.

Tags: 2d motion design, 3d, Adobe Animate, after effects, animation advertising, Cavalry, Client Guide, graphic design motion, motion graphic, Motion Graphics, Rive, Toon Boom Harmony
Featured Image

November 1, 2023 — Comments are off for this post.

Plan and Storyboard Your Video Project

Planning and storyboarding are crucial steps in creating a successful video project, whether it's a short film, documentary, promotional video, animated film, motion graphics, or any other type of video content. Here are some steps to help you effectively plan and storyboard your video project, along with insights into different types of storyboard shots and camera angles:

  1. Define Your Objectives:

    • Start by clarifying the purpose and goals of your video. What do you want to achieve with this project? Who is your target audience? What message do you want to convey?

  2. Research and Conceptualize:

    • Then research similar videos or content to get inspiration and understand what works. Develop a clear concept for your video, including the key themes and ideas you want to explore. In order to do so, I like to create a mood board on Pinterest to be the North Star that guides the project.

  3. Create a Script:

    • Meanwhile, write a script that outlines the dialogue, narration, and action in your video. A well-structured script will serve as the foundation for your storyboard. The script should be about 80% locked (hey, there are always rewrites, no worries) before beginning on the storyboard.

  4. Identify Key Scenes and Shots:

    • Afterwards, break down your script into key scenes and shots. Think about the visual elements, camera angles, and locations needed to tell your story effectively. I like to do this with a split script. This splits the script into a two-column document. On one side is all the dialogue from the scenes and shots, and on the other side is the shot description, action direction, and storyboard notes.

  5. Create a Shot List:

    • Develop a shot list that specifies each shot you plan to capture. Include details like the camera angle, shot type (wide, medium, close-up), camera movement, and any necessary props or actors.

    Types of Storyboard Shots:

    • Wide Shot (WS): This shot includes a wide view of the scene, capturing a broad area. It's great for establishing a location or showing a character's position in their surroundings.
    • Medium Shot (MS): A medium shot focuses on the subject from the waist up. It's often used for conversations and showing more detail while still providing context.
    • Close-Up (CU): A close-up shot frames a specific part of the subject, like their face. It's used to emphasize emotions, reactions, or details.
    • Extreme Close-Up (ECU): Obviously, this is an even closer shot, often focusing on a specific feature, like an eye or a hand.
    • Over-the-Shoulder Shot (OTS): This shot is taken from behind one character's shoulder, capturing the perspective of another character in the scene. storyboard with shot sizes

    • Shot Order:

    • The typical order of storyboard shots for a scene, starting with a wide shot, often follows a progression that moves from a wide view to progressively closer and more detailed shots. For an example, here's a brief description of the common sequence:

      1. Wide Shot (WS):

        The scene opens with a wide shot to establish the location and provide context. It shows the overall setting and the placement of characters and objects.

      2. Medium Shot (MS):

        After the wide shot, a medium shot is used to focus on the characters or subjects within the scene. It provides a closer view while still showing some background.

      3. Close-Up (CU):

        Following the medium shot, close-up shots are used to emphasize the characters' emotions, reactions, or specific details. These shots create a stronger connection with the characters.

      4. Extreme Close-Up (ECU):

        In some cases, an extreme close-up may be employed to highlight a particular facial expression, gesture, or object with great detail.

      This sequence, starting from a wide shot and moving closer to the subjects, is a common storytelling technique to draw the viewer into the scene, establish context, and create emotional engagement. However, the specific shot progression may vary based on the director's creative choices (or yours) and the requirements of the scene.

  6. Storyboard:

    • Storyboarding is the visual representation of your video's shots and scenes. You can use paper and pencil or digital tools to sketch each frame. Include notes or descriptions for each frame to convey the action, dialogue, and any important details.

    Types of Camera Angles:

    • Eye-Level: This is the most common angle, and it presents the subject as equals. It's neutral and often used for straightforward storytelling.
    • Low Angle: Shooting from a lower point, this angle makes the subject appear larger and more dominant. It can convey power or superiority.
    • High Angle: The camera is positioned above the subject, making them appear smaller and more vulnerable. It's often used to show weakness or submission.
    • Dutch Angle (Canted Angle): The camera is intentionally tilted, creating a sense of imbalance or unease. It's used to evoke tension or disorientation.
    • Bird's-Eye View: This is a top-down perspective, offering an overview of the scene. It's used to show the entire layout or create a feeling of detachment.storyboard thumbnails

    • Developing a storyboard frame:

    • Starting with a thumbnail sketch and ending with a detailed sketch that includes basic lighting, involves a step-by-step process. Here's a brief guide on how to do it:

      1. Thumbnail Sketch (Thumbnailing):

        • Begin by creating a small and rough thumbnail sketch of the scene. This initial sketch should be quick and simplified, focusing on the basic composition, camera angle, and placement of key elements (characters, props, etc.). It's meant to be a quick visual brainstorming stage.

      2. Frame Structure:

        • Decide on the frame's aspect ratio and proportions (e.g., 16:9 for standard video, 1.85:1 for film). This will determine the shape of your frame and how the visual elements fit within it.  Within your chosen frame dimensions, draw a rectangular box to represent the viewfinder or screen. This box outlines the area you'll work within for your detailed sketch.

      3. Layout and Composition:

        • Use your thumbnail as a reference to refine the composition. Place the main elements (characters, objects) in the frame, considering their positions and interactions. Ensure a clear visual flow that tells the story effectively.

      4. Camera Angle:

        • Decide on the camera angle (e.g., eye-level, high-angle, low-angle) that best conveys the desired emotion or perspective for the scene. Indicate this angle within the frame.

      5. Basic Shapes and Lines:

        • Start by sketching basic shapes and lines to represent the key elements in the scene. Use simple shapes to represent people and objects. This helps establish their positions and movements.

      6. Lighting and Shading:

        • To add basic lighting to your sketch, consider the light source's position in the scene. Use hatching or shading to indicate areas of light and shadow. This will create depth and dimension in your frame.

      7. Detailing:

        • Gradually add more details to your sketch. Focus on refining the character's features, adding textures to objects, and incorporating any essential background elements. Pay attention to facial expressions and body language for characters.

      8. Additional Notes & Dialogue:

        • Include any relevant notes or annotations within the frame. These notes can describe camera movements, character actions, or other important details that are not apparent in the sketch. If there is dialogue or narration in the scene, write it in a caption or speech bubble near the corresponding character.

      9. Color (Optional):

        • If you plan to use color in your final video, you can indicate basic color schemes in your sketch. For example, you might use colored pencils or digital coloring to represent specific elements.

      10. Final Review:

        • Review your detailed sketch to ensure it effectively conveys the scene's mood, composition, and lighting. Make any necessary adjustments before moving on to the next frame.

      Repeat this process for each frame in your storyboard sequence. As you progress from a thumbnail to a detailed sketch, your storyboard frames will become a comprehensive visual guide for your video project, helping you plan camera angles, composition, lighting, and narrative flow effectively.

  7. Create a Shooting Schedule:

    • Based on your shot list and storyboard, create a shooting schedule that outlines when and where you will capture each shot. Consider factors like weather, lighting conditions, and actor availability.

  8. Plan Your Resources:

    • Determine the equipment, props, and personnel you'll need for your shoot. In order to optimize efficiency and minimize delays or unexpected issues, make sure you have access to all necessary resources and equipment

  9. Location Scouting:

    • Visit the shooting locations in advance to assess lighting, acoustics, and any potential challenges. This will help you plan your shots more effectively.

  10. Plan for Audio:

    • Consider how you'll capture high-quality audio. This might involve using external microphones, audio recorders, or a dedicated sound operator.

  11. Lighting and Framing:

    • Think about how you'll light your scenes and how you'll frame your shots. Proper lighting and framing can significantly impact the visual quality of your video.

  12. Create a Budget:

    • Outline the budget for your project, including expenses for equipment rental, props, location fees, and any other costs associated with production. Because at this stage you might have to do some additional fundraising or edit down the project to eliminate some costs.

  13. Edit and Revise:

    • Review your storyboard and shot list to make sure everything aligns with your vision. Make any necessary adjustments before you start shooting.

  14. Gather Feedback:

    • Share your plan, script, and storyboard with colleagues or collaborators to get feedback and refine your ideas.

  15. Execution:

    • Once your planning is complete, begin the production phase. Follow your shot list and storyboard closely, and be prepared to adapt to unexpected challenges.

  16. Post-Production:

    • After shooting, use your storyboard as a reference during the editing process. Ensure the final video matches your original vision.

In summary, effective planning and storyboarding are essential for a successful video project. Above all they help you save time, and resources, and ensure that you convey your message clearly and engage your target audience.

Tags: Camera angle, motion graphic, Motion Graphics, Script writing, short film, Shots, Story Structure, Storyboard Design, Video
Featured Image

July 11, 2022 — Comments are off for this post.

Attack Studios Named by Clutch as a Top 2022 Motion Graphics B2B Company in Illinois

At Attack Studios, we value our partners’ needs and vision. We support our clients with the production services they require to overcome their branding challenges. Since 2013, we’ve been a trusted delivery partner for groundbreaking animated solutions and motion graphics. Read more

Tags: Advertising, Animated Video Production, animation studios, animation studios in Chicago, award, B2B, Chicago 3D, Chicago Animation Studios, client services, Clutch Award, feedback, Motion Graphics, Motion Graphics Designer, Video SEO
Featured Image

May 29, 2020 — Comments are off for this post.

After Effects Tips: How do I apply an effect only to a masked area?

What do you do when you only want to apply an effect only to a masked area while animating in Adobe After Effects. Make an effect mask, of course, it's easy and fast.

Read more

Tags: 2d motion design, after effects, After Effects Tips, animation studio, animation studios, animation studios in Chicago, Chicago Animation Studios, Explainer Video, graphic design motion, Los Angeles animation studios, motion designer, motion graphic, Motion Graphics, Motion Graphics Designer
Featured Image

September 7, 2016 — Comments are off for this post.

Motion Graphics Industry – Links Round Up August

I’ve enjoyed the long labor day weekend and I hope you all are too. Here’s a little reading that I was able to catch up on for August. Read more

Tags: animation advertising, animation studios, animation studios in Chicago, California animation studios, Los Angeles animation studios
Featured Image

July 27, 2016 — Comments are off for this post.

Motion Graphics Industry – Links Round Up July

Here are some motion graphics industry-related readings that I've been checking out. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the motion graphics links have been flipped there.

Read more

Tags: 3d, after effects, animation advertising, animation studios, animation studios in Chicago, Broadcast Commercial, California animation studios, Chicago 3D, Chicago Animation, Chicago Animation Studios, Client Guide, compositing, fusion, Los Angeles animation studios, Motion Graphics, prisma filter, Processor, waveform monitor
Featured Image

October 15, 2014 — Comments are off for this post.

Wiggles & Robbins “Life Drawing Stop-Motion”

Wiggles & Robbins came up with a great idea to advertise life drawing courses at The Book Club in London. Using photographed stills of the students’ sketches, warm-ups, and works-in-progress, they crafted this stop motion video with outward-facing easels set up in a circle.

Read more

Tags: after effects, animation advertising, animation studios, animation studios in Chicago, California animation studios, drawing, fine art, Los Angeles animation studios, stop motion, Video
svg-image
svg-image
svg-image
svg-image

© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.