The Chicago Production Studio at Digitas LBI wanted a new bumper to show off. A very loose brief was given and we decided to keep the Unicorn animation already used in an older bumper to maintain brand consistency. Using anime-inspired 2DFX we gave the classic logo and new attitude and spin, using music and sound fx to accentuate a modern aesthetic.
Client: Digitas LBI
Agency:Digitas LBI, Chicago Production Studio
Role: Animator, Sound Design
Skills: After Effects, Photoshop
Additional Credits: Creative Direction by Drew Hall