Fruit of The Loom Holiday Endtag Styleboards

Fruit of The Loom Holiday Endtag Styleboards

Optimus needed some fast styleboard options for a Holiday commercial for Fruit of The Loom. One of the ideas that was pitched was for the products to assemble a wreath. They wanted to start with product already on screen. The idea was that it would be a combination of camera move (dolly out/zoom out) and beauty spiral of the products to form the wreath. Through use of natural product color and careful arrangement, we were able to convey a simple and fun holiday endtag.
Client: Fruit of The Loom
Agency: Optimus
Role: Styleboard Designer
Skills: After Effects, Photoshop