LEO BURNETT – GPC SCALE

LEO BURNETT – GPC SCALE

This was a project that we were involved in while we had some downtime between bigger videos. Leo Burnett needed some retro/kitschy styled graphics for a video explaining their internal awards called the GPC and their HumanKind scale. We grabbed some found internet footage and combined it with some simple icon-styled graphics and typography. Styled with some light-leaks and faint grunge, and we had the look they were going for.
Client: GPC
Agency: Leo Burnett
Role: Designer
Skills: Photoshop, Illustrator
Additional Credits: Kyle Obriot, Lead Editor. Chris Neeley, Director.