Tag: Advertising

At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. (more…)

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to real world project. This is pretty much the first thing I get asked by a prospect.  (more…)