Tag: Broadcast Commercial

If you have a project that’s ripe for animation, it can be a little tricky to find the right motion design studio for you. There’s a lot to choose from and more popping up all the time.

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At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. (more…)

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to real world project. This is pretty much the first thing I get asked by a prospect.  (more…)

Here’s some motion graphics industry related readings that I’ve been checking out in July. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the links have been flipped there.

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Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kind of stories can be a great way to connect a message with drama, humor, and emotion.  (more…)