Twitter exploded yesterday making fun of Kendall Jenner’s Pepsi Ad. It was a “socially minded” long form ad that climaxed when Kendall Jenner gives a riot police officer a can of Pepsi during a protest, which for some reason got cheers from the crowd. (more…)
At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table. (more…)
Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. (more…)
Here’s some motion graphics industry related readings that I’ve been checking out in July. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the links have been flipped there.
Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kind of stories can be a great way to connect a message with drama, humor, and emotion. (more…)