Tag: demographics

Everything you wanted to know about the fastest growing format for online video. What the heck is Outstream video anyhow? I know, I know, it sounds like a Kenny Powers jet ski move.
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At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)