Tag: demographics

Today’s digital marketplace has changed the way that businesses interact with their clients, with the most successful firms reaching their clients on the platforms they have come to love. Of all the ways that businesses are reaching their clients, one of the most impactful is by leveraging videos to create meaningful experiences for their audience.

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Everything you wanted to know about the fastest growing format for online video. What the heck is Outstream video anyhow? I know, I know, it sounds like a Kenny Powers jet ski move.
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At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)