Tag: engagement

Everything you wanted to know about the fastest growing format for online video. What the heck is Outstream video anyhow? I know, I know, it sounds like a Kenny Powers jet ski move.
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Twitter exploded yesterday making fun of Kendall Jenner’s Pepsi Ad. It was a “socially minded” long form ad that climaxed when Kendall Jenner gives a riot police officer a can of Pepsi during a protest, which for some reason got cheers from the crowd. (more…)

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)