Tag: Explainer Video

At 2016 is coming to a close, it’s appropriate to look back in order to look forward and see emerging trends for 2017.

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You’ve made the decision to create a video for your marketing repertoire and are well on your way to engaging an audience like never before.  (more…)

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to real world project. This is pretty much the first thing I get asked by a prospect.  (more…)

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)

As I mentioned in Write A Video Brief part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase and in some cases allow you to bypass it all together. (more…)

With a truckload of startups coming out of the woodworks, many are in the position of having never worked with video to promote or pitch the business, app, product or service. Write a video brief! It might seem like an intimidating task but a simple series of question will guide you through the process. (more…)