October 11, 2016No Comments

Video Marketing Yields Greater Results

At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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September 27, 2016No Comments

Introducing New Guest Writer – Laura Bluett

As things start to ramp up and get busy for the fall season and the X-mas rush starts, I've reached out to an up and coming animator I met a Half Rez 5 to help keep the content on this site fresh and on point. It's my pleasure to introduce Laura Bluett. Read more

January 26, 20162 Comments

Boost Engagement With These 3 Character Design Tips

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.

Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.

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January 15, 20161 Comment

Client Guide: Write A Video Brief Part 2

As I mentioned in part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase

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© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.