August 20, 2019No Comments

Advertising Tips From Hey, Whipple, Squeeze This!

I've just finished reading Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition and thought I would pass along some quick tips on creating successful Ads from this book.* Successful video ads first grab our attention (with a surprise, something unusual, something funny, something weird, something shocking, a mystery) and then make us think.

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April 3, 2017No Comments

Help Us Help You: Giving Feedback For Video

Creating an animated video for your business takes a lot of creativity, collaboration, and communication. We want our clients to be satisfied and confident in our work every step of the way.

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September 13, 2016No Comments

Insights on Writing For Video

Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. Read more

February 10, 20162 Comments

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 1

Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kind of stories can be a great way to connect a message with drama, humor, and emotion. Read more

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© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.