August 20, 2019No Comments

Advertising Tips From Hey, Whipple, Squeeze This!

I've just finished reading Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition and thought I would pass along some quick tips on creating successful Ads from this book.* Successful video ads first grab our attention (with a surprise, something unusual, something funny, something weird, something shocking, a mystery) and then make us think.

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September 13, 2016No Comments

Insights on Writing For Video

Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. Read more

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© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.