COUNTRY TIME LEMONADE – “ The Littlest Bailout ”

Country Time's The Littlest Bailout campaign, launched in 2020 during the COVID-19 pandemic, was a creative and successful initiative. It addressed the challenges faced by kids unable to run lemonade stands due to social distancing. Country Time Lemonade sought to support young entrepreneurs and instill the value of resilience by providing stimulus checks to kids running lemonade stands, thereby injecting funds back into the economy while preserving a cherished childhood tradition. By creating a $100,000 relief fund for young "entrepreneurs," the campaign distributed $100 "stimulus checks" to kids who applied online. 

The videos were crafted with careful attention to animation direction and storytelling, aiming to engage audiences while delivering the campaign's core message.

Through "The Littlest Bailout" campaign videos, Country Time Lemonade successfully leveraged animation and storytelling to promote resilience, entrepreneurship, and community support during a challenging period. By empowering young entrepreneurs and encouraging economic activity through lemonade stands, the campaign not only contributed to the local economy but also fostered a sense of optimism and possibility among children and families nationwide.

The campaign garnered significant attention, leading to over 1.4 billion earned media impressions and a 138% increase in purchase intent among its core audience of parents. It was praised as a heartwarming story during a challenging time, with coverage from major outlets like CNN and ABC News. Overall, The Littlest Bailout effectively reinforced Country Time’s brand message and drove positive consumer engagement.

Client: Country Time Lemonade
Agency: Leo Burnett / The Pub
Role: Motion Graphics Animator
Additional Credits: Lauren Shawe (Producer), CTL team
Skills: After Effects, Photoshop, Illustrator