AAA – “Memorial Day Travel Forecast” 

Challenge:
AAA approached us to create a Memorial Day travel forecast video as part of their content marketing and social media strategy. The previous year’s video had underperformed, generating fewer than 1,000 views and failing to engage viewers. The client’s goals were clear: significantly increase engagement and viewership while driving downloads of the AAA app.

Solution:
We reimagined AAA’s approach to their travel forecast video by focusing on storytelling. Instead of presenting dry statistics, we crafted a narrative that followed a family on a Memorial Day trip, making the content relatable and emotionally engaging.

To complement the story, we integrated visually compelling and relevant infographics that not only conveyed important facts but also provided actionable travel tips, such as advice on how to beat holiday crowds. The video concluded with a strong call to action, encouraging viewers to download the AAA app for additional travel resources and support.

Deliverables:

HD video optimized for web and social platforms
SEO-optimized metadata and strategy
Paid social media boost

Results:

Viewership skyrocketed to 12,300 views.
Engagement increased 6x compared to the previous year’s video.
AAA app downloads received a 10% boost, directly attributed to the call-to-action placement.
By blending storytelling with data-driven visuals and actionable insights, we helped AAA transform their Memorial Day travel forecast video into a highly effective tool for audience engagement and app promotion.

Client: AAA
Agency: Attack Studios
Role: Writer, Director, Animator, Motion Designer, Design, Editor
Skills: After Effects, Expressions, 2.5D, Photoshop
Additional Credits: Modified stock, and Jackie Avellar helped out with some of the character illustrations