Converse sought a striking :05 logo reveal animation for their online videos across platforms like Social Media, YouTube, and pre-roll ads. They desired an authentic yet high-end animation that embodied the essence of the Converse brand. The logo had to seamlessly integrate their tagline and social media icons. By projecting lifestyle photography onto a 3D glassy rendition of their logo, we emphasized brand associations like punk rock, skateboarding, sports, and pure fun. A cool palette and an underground 3D room added a touch of coolness, precisely targeting their core demographic of 15-35-year-old males and females.
Agency: School Of Motion
Role: Storyboard Designer
Skills: Photoshop, Cinema 4D
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes. Photo images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.