Diesel is hosting an EDM festival in Barcelona and needed a design direction and structure for a :30 commercial for the concert. The festival will be held at a popular club and will feature tons of popular EDM acts. The spot needed to reflect the Diesel brand conveys the message of a trendy EDM fest. My solution was to use a color story with lava lamp-esque frames for lifestyle and music photography that reflect the core Diesel demographic and festival. It starts off on a bright neon mist background and transitions to the dark purple background as the spot resolves to the DJ names and festival information. This maintains a high contrast value structure throughout so the piece is legible even though there are a lot of festive details.
Agency: School Of Motion
Role: Storyboard Designer
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes. Photo images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.