The Chicago Production Studio at Digitas LBI wanted a new bumper to show off. A very loose brief was given and we decided to keep the Unicorn animation already used in an older bumper to maintain brand consistency. Using anime-inspired 2DFX we gave the classic logo and new attitude and spin, using music and sound fx to accentuate a modern aesthetic.
From the Digitas LBI listing on built-in Chicago:
"We are a global marketing and technology agency that transforms businesses for the digital age. We exist to help brands embrace the creative and technological changes revolutionising all aspects of their business.
Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey."
Client: Digitas LBI
Agency:Digitas LBI, Chicago Production Studio
Role: Animator, Sound Design
Skills: After Effects, Photoshop
Additional Credits: Creative Direction by Drew Hall, Producer - Amanda Riley
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.