EXELON CONNECT - LOGO ANIMATION

Exelon Connect, the intranet system utilized by Exelon's field workers, required a dynamic logo animation to embody the essence of energy and connectivity. The agency overseeing the project outlined a vision where the animation captures the flow of energy through an infinite loop created by the "co" in the wordmark. Initially, the animation builds with a vibrant flow of color, symbolizing the accumulation of energy. As the colors twist through the shape like a racetrack, they gradually fill in the logo, creating a path of vibrant hues. Subsequently, the animation transitions into the remainder of the wordmark in a fluid, wave-like motion, resembling the flow of liquid. Throughout the process, accent flows within the letter forms enhance the dynamic movement. Finally, as the shape is filled and the colors are set, the Exelon logo gracefully fades in, completing the captivating logo animation for Exelon Connect.

Client: Exelon
Agency: Two Gents Digital, Rightpoint
Role: Animator
Skills: After Effects, Photoshop