FRUIT OF THE LOOM - Holiday Endtag Styleboards

Fruit of The Loom needed some fast style board options for a Holiday commercial. One of the ideas that was pitched was for the products to assemble a wreath. They wanted to start with the product already on screen. The idea was that it would be a combination of camera move (dolly out/zoom out) and beauty spiral of the products to form the wreath. Through the use of natural product color and careful arrangement, we were able to convey a simple and fun holiday end tag.

Client: Fruit of The Loom
Agency: Optimus
Role: Styleboard Designer
Skills: After Effects, Photoshop