LEO BURNETT INTERACTIVE – 2012 REEL

Leo Burnett Interactive cames to us to put together a web reel of their best works. We did the stop-motion assemble and color correction for the Keystone “Can-hunt”, as well as the composite on the Mayhem Sign, McDonald’s Taxi, ands Sprint Billboards. We want to make this clear, we are not passing this reel off as ours, just as something we did some work on. As sizzle reels go, it was a fun one to edit.

The demo reel was positively received within the creative industry and highlighted as an example of the agency's innovative storytelling. It was part of the agency's broader efforts to showcase its strongest work across mediums, reflecting the shifting media landscape at the time. The reel emphasized integrated campaigns, case studies, and unconventional executions that could cross platforms—a departure from traditional commercials alone. This strategic approach aligned with Leo Burnett’s reputation for creativity and reinforced its standing as a global leader in advertising.

Client: Leo Burnett Interactive
Agency: Leo Burnett
Role: Editor, Some shot composites.
Skills: After Effects, Final Cut Pro, Tracking
Additional Credits: Music edit by Marco Morales