NASA were looking for some style frames and design boards for a promo for a show on a future mission to Mars. They wanted treatment on the footage as well as design for all graphics including title cards, show title, tune-in screen, and NASA TV logo. They wanted it to feel dangerous, awe-inspiring, and cinematic with a light techy UI touch to it. They didn’t have a logo yet so I had to modify an existing one for Expedition 44. I created 3 style options with a corresponding mood board/ image reference. Planet texture, mysterious fog and playing with areas of contrast became the main motif to really get across the idea that going to Mars is going be a scary, cold and harrowing journey.
Agency: School Of Motion
Role: Art Director, Storyboard Designer
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes. Photo images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.