NINTENDO – “MARIO WORLD 3DS” BANNER

This was Yahoo take-over page banner for Nintendo’s launch of Mario World for the 3DS. A short but sweet project featuring one of our all-time favorite gaming systems. Our approach was to add as much bouncy fun to the secondary animation as possible in order to convey to the tone of Mario World and reinforce Nintendo branding through motion.

From Nintendos site: "During a vacation in Dinosaur Land, Princess Toadstool gets kidnapped and a spell is cast on the inhabitants of the island. When they stumble upon Yoshi™, a young dinosaur, Mario™ and Luigi™ learn that Bowser™ is responsible for the terrible misdeeds. Now, Yoshis are trapped in magical eggs that Bowser has hidden throughout seven castles. Many hidden paths aid Mario in making his way to Bowser's castle, completing 74 areas, and finding all 96 exits. Discover items, including a feather that gives Mario a cape that allows him to fly and a flower that lets him shoot fireballs, in layers upon layers of 2-D scrolling landscapes. You can even ride Yoshi and swallow your enemies!"

Projects like this are fun and a breeze when you’re working with subject matter that you can connect with. We are happy to work on anything Nintendo related.

Client: Nintendo
Agency: Leo Burnett
Role: Animator, Motion Designer
Skills: After Effects, Photoshop