This was a cut scene for an IR interactive vending game where the player would skip an Oreo across a lake of milk to alter the course of the story. The game was built in Flash with the exception of these cut-scenes which were animated in After-Effects. The challenge was to make sure the movements and animations were consistent throughout the cut-scenes and gameplay. Consistency was key as we worked closely with the Flash developer and creative director to establish the animation style guide. These scenes varied based on skip accuracy: vampire, shark, or wolf. Added value animation to elevate gameplay, storytelling, and brand reinforcement. Winners scored coupons or free Oreos. Now that's a sweet deal!
Agency: Digitas LBI
Additional Credits: Ryan Holt (Flash Development), Various Digitas Art Directors/Designers
Skills: After Effects, 2D Character Animation, Photoshop, Illustrator
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.