Amidst the challenges of the pandemic, Country Time Lemonade sought to support young entrepreneurs and instill the value of resilience by providing stimulus checks to kids running lemonade stands, thereby injecting funds back into the economy while preserving a cherished childhood tradition.
The videos were crafted with careful attention to animation direction and storytelling, aiming to engage audiences while delivering the campaign's core message.
Through "The Littlest Bailout" campaign videos, Country Time Lemonade successfully leveraged animation and storytelling to promote resilience, entrepreneurship, and community support during a challenging period. By empowering young entrepreneurs and encouraging economic activity through lemonade stands, the campaign not only contributed to the local economy but also fostered a sense of optimism and possibility among children and families nationwide.
Client: Country Time Lemonade
Agency: Leo Burnett / The Pub
Role: Motion Graphics Animator
Additional Credits: Lauren Shawe (Producer), CTL team
Skills: After Effects, Photoshop, Illustrator
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.