PEACE FIRST PRIZE -  “Good America, Bad America”

America Ferrera stars in this fundraising commercial for Peace First Prize non-profit. This is post-Ugly Betty and pre-Superstore America. It’s always an honor to work for a good cause. As the lead video editor, we helped bridge the narrative discussion between the agency creative directors and the director of the shoot to help tell the story of the Peace First Prize. There's a quick composite shot we rotoscoped as the "good" America meets "bad" America in this commercial, just a small amount of VFX.

As explained on their website, "The Peace First Challenge helps young people (ages 13-25) create and lead projects that address injustice in their community through compassion, courage, and collaborative leadership. Young people anywhere in the world can join the Challenge by clicking here. When you join the Challenge, you’ll be guided through a 5-stage journey and provided helpful tools and support, including training, mentorship, and funding, to launch a social change project in your community."

Client: Peace First
Agency: Leo Burnett
Role: Lead Editor
Skills: Final Cut Pro, Redcine-X
Additional Credits: J.P. Dotson – Online Editor and Colorist, Chris Hamilton – Animator (Endtag)