SPRINT – 5s Spots “Framily”

These 5s broadcast spots were a series done for Sprint tied into their “Framily” campaign. There were two NBA and two NASCAR ones, I’m just showing one example of each. The Sprint NBA spots were done using files that we were handed off from Optimus. We had to remove a logo from the basketball and re-rendered the 3D element using Cinema 4D, adjust the basketball timings for the new text, fix the composite, edit the sound and add in the new art to the phone. This was a national spot that aired during half-time during the 2014 NBA All-star game. The NASCAR one we built from the ground up. We animated the text to give it a racing feel and tweaked the design of some of the frames . The client wanted the sounds beefed up so we layered-up some of the race car samples that we had to give it more of a NASCAR roar. It’s short and simple and get’s to the point.

Client: Sprint
Agency: Digitas LBI
Role: Animator, 3D Fix, Composite, Sound design (on NASCAR)
Additional Credits: Optimus for original 3D model and composite
Software: After Effects, Cinema 4D, Reel Smart Motion Blur, Photoshop, Illustrator