Sprint's "Unlimited Data" campaign needed dynamic art direction ideas that could be tailored for different offers. On-brand and unmistakably Sprint, they sought a mash-up of lifestyle imagery and graphics. Fun, modern, and edgy were the desired tones. The first mood board emphasized "Unlimited Data," capturing the spirit of fun and connection with friends. The second mood board took a wild turn, embracing freedom and limitless exploration. The third board focused on high speed and movement. For the offer page, we combined the first mood board's influence with a touch of the third, creating a compelling blend of techy graphics, lifestyle photography, and a gritty edge. The result? The contrast between techy connected graphics and lifestyle photography with a little dash of grit was ultimately a solid solution for this brief.
Agency: School Of Motion
Role: Art Director, Designer
Skills: Photoshop, Illustrator
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative and created for educational purposes. Photo images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.