UNITED THERAPEUTICS – Game On Opener

United Therapeutics enlisted Kindle Communications to create a high energy opener for their annual sales summit. However, there was a catch, only stock footage and music could be used. That's where Electric Gum came in, contracting us to art direct a graphic treatment that would complement the sports imagery and amp up the "Game On" messaging.

Our approach was to use titles and graphics over the stock footage, giving it a gritty sports film treatment. Meticulous rotoscoping allowed figures to break through the titles (like a 4th wall break) for added interest. Embracing the varied quality of the source footage, we strategically degraded certain shots and added a touch of grunge. It's not a flaw it's a feature! With each edit, the energy ramped up, resulting in an fun hype video that left a lasting impact. The client was stoked, leading to an immediate follow-up project. Game on!

Client: United Therapeutics
Agency: Electric Gum, Kindle Communications
Role: Art Director, Animator, Finish Editor
Skills: Photoshop, After Effects, Premiere
Additional Credits: Audio Mix - BAM Studios, VO - Ray Dio, Producer - Patrick Nash, Initial Edit - Electric Gum