United Therapeutics enlisted Kindle Communications to create an electrifying opening video for their annual sales summit. However, there was a catch – only stock footage and music could be used. That's where Electric Gum came in, contracting us to art direct a graphic treatment that would complement the sports imagery and amplify the inspirational "Game On" messaging. Our approach? Integrating titles and graphics over the stock footage, giving it a gritty sports film treatment. Meticulous rotoscoping allowed figures to break through the titles for added interest. Embracing the varied quality of the source footage, we strategically degraded certain shots and added a touch of grunge. With each edit, the energy soared, resulting in an exhilarating hype video that left a lasting impact. The client was thrilled, leading to an immediate follow-up project. Game on!
Client: United Therapeutics
Agency: Electric Gum, Kindle Communications
Role: Art Director, Animator, Finish Editor
Skills: Photoshop, After Effects, Premiere
Additional Credits: Audio Mix - BAM Studios, VO - Ray Dio, Producer - Patrick Nash, Initial Edit - Electric Gum
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.