United Therapeutics approached Kindle Communications to create an opening video for their annual sales summit meeting in order to get everybody charged up and excited for the speakers. Electric Gum was contracted to produce it but they had a big challenge in that they could only use stock footage and music, so they approached us to art direct a graphic treatment that would work well with the sports imagery they were using and bring home the inspirational "Game On" messaging. Our approach was to use integrated titles and graphics over the existing stock footage and give it a gritty sports film treatment. This involved a lot of meticulous rotoscoping as some of the figures broke through the titles to add interest. Since a lot of the source footage was of various quality we leaned into that picked certain shots to degrade and add grunge. We tightened up the edit as we went along and ended up really pumping the cut and making this quite a fun hype video. The client loved it so much that we immediately got a follow-up project.
Client: United Therapeutics
Agency: Electric Gum, Kindle Communications
Role: Art Director, Animator, Finish Editor
Skills: Photoshop, After Effects, Premiere
Additional Credits: Audio Mix - BAM Studios, VO - Ray Dio, Producer - Patrick Nash, Initial Edit - Electric Gum
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.