WWE: A Master Class in Brand Storytelling
In the wake of last(last) weekend's holy trinity of candy shaped like eggs, 4/20, and Wrestlemania, it occurred to me in a haze of pungent smoke and sweet jellybeans that if you want to study branding done right, skip the ad agencies and Fortune 500s; the real master class happens in the squared circle. Forget Harvard Business Review! If you ain’t watching men in fringe jackets drop elbows off the top rope while screaming about the cosmos, you ain’t learning brand storytelling, brother! WWE has spent decades perfecting the art of building larger-than-life characters and forging deep fan loyalty, all through a carefully tuned mix of audio, visual, and emotional cues.
