Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to a real-world project. This is pretty much the first thing I get asked by a prospect. Read more
August 2, 2016 — Comments are off for this post.
Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to a real-world project. This is pretty much the first thing I get asked by a prospect. Read more
January 26, 2016 — Comments are off for this post.
Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.
Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.
January 15, 2016 — Comments are off for this post.
As I mentioned in part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase
January 8, 2016 — Comments are off for this post.
If you're new to video, writing a brief might seem like an intimidating task. Here’s 8 easy questions to answer to help you out.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.