April 14, 2017No Comments

Improve Your Video Marketing ROI with Our Free Outstream Video Guide

Everything you wanted to know about the fastest growing format for online video. What the heck is Outstream video anyhow? I know, I know, it sounds like a Kenny Powers jet ski move.
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April 5, 2017No Comments

When In-house Goes Wrong: That Pepsi Ad

Twitter exploded yesterday making fun of Kendall Jenner's Pepsi Ad. It was a "socially minded" long form ad that climaxed when Kendall Jenner gives a riot police officer a can of Pepsi during a protest, which for some reason got cheers from the crowd. Read more

September 13, 2016No Comments

Insights on Writing For Video

Can these short snippets of writing wisdom make you think differently about your video script? Writing is one of the basic pillars of preproduction that established the foundation for the video. This is a collection of quotes and knowledge snippets touch on everything from story to theme and structure to approach. Read more

February 10, 20162 Comments

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 1

Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kind of stories can be a great way to connect a message with drama, humor, and emotion. Read more

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© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.