Tag: Marketing

If you have a project that’s ripe for animation, it can be a little tricky to find the right motion design studio for you. There’s a lot to choose from and more popping up all the time.

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At a recent meeting, a president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the the statement lingered in the air with trepidation and uncertainty from others around the table.
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As things start to ramp up and get busy for the fall season and the X-mas rush starts, I’ve reached out to an up and coming animator I met a Half Rez 5 to help keep the content on this site fresh and on point. It’s my pleasure to introduce Laura Bluett. (more…)

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to real world project. This is pretty much the first thing I get asked by a prospect.  (more…)

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.  (more…)

As I mentioned in Write A Video Brief part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase and in some cases allow you to bypass it all together. (more…)