July 27, 2016No Comments

Motion Graphics Industry – Links Round Up July

Here are some motion graphics industry-related readings that I've been checking out. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the motion graphics links have been flipped there.

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May 19, 20162 Comments

Increase Video Views – Client Guide Part 1

A smart distribution method, SEO, and strategy can maximize the views of your video and help get you a big ROI. I’m talking about the nitty-gritty DIY methods. The kind where you have to roll up your sleeves and do some tedious typing and filling out forms. Pro-tip: get an intern to help you out. Read more

February 24, 2016No Comments

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 2

As I mentioned in Pattern Stories Part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone.

So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You'll need this to understand how to connect the pattern to the message and deliver it with impact. Read more

February 10, 20162 Comments

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 1

Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kinds of stories can be a great way to connect a message with drama, humor, and emotion. Read more

February 3, 2016No Comments

Character Design and Symbolism – An In-Depth Guide

As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking for an economical way to symbolically tell your story, this character design trait list is a good place to start. Read more

January 26, 20162 Comments

Boost Engagement With These 3 Character Design Tips

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.

Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.

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January 15, 20161 Comment

Client Guide: Write A Video Brief Part 2

As I mentioned in part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase

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© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.