The Attack logo just needed a bit of a refresh. Rather than go to a complete redesign, I just did a quick nip and a tuck on our existing logo to remove some of the explosion radius.
A smart distribution method, SEO, and strategy can maximize the views of your video and help get you a big ROI. I’m talking about the nitty-gritty DIY methods. The kind where you have to roll up your sleeves and do some tedious typing and filling out forms. Pro-tip: get an intern to help you out. Read more
As I mentioned in Pattern Stories Part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone.
So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You'll need this to understand how to connect the pattern to the message and deliver it with impact. Read more
As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking for an economical way to symbolically tell your story, this character design trait list is a good place to start. Read more
Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.
Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.