ARTICLES - Page 5 of 6 - Attack Studios

April 7, 2017 — Comments are off for this post.

Free After Effects Projects, Rigs And Guides

We have three awesome things to give away: Handcrafted Motion Pack, Svengoolie Rig and Outstream video guide. It's free after effects projects!

October 11, 2016 — Comments are off for this post.

Video Marketing Yields Greater Results

At a recent meeting, the president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the statement lingered in the air with trepidation and uncertainty from others around the table.
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August 16, 2016 — Comments are off for this post.

Attack Motion Pack Coming In September

I'm super excited to announce that starting in September I will be giving away an Attack Motion Pack filled with useful After Effects Presets, Projects, Files, and Artwork. Read more

Tags: 2DFX, animation advertising, animation studios, animation studios in Chicago, California animation studios, Chicago Animation, Chicago Animation Studios, Free After Effect Presets, Free After Effect Projects, Handcrafted, Los Angeles animation studios, Motion Extras, Motion Graphics Designer, Motion Pack, Presets, Rolling Boil

August 9, 2016 — Comments are off for this post.

Logo Redesign: Our Logo Gets A Haircut

The Attack logo just needed a bit of a refresh. Rather than go to a complete redesign, I just did a quick nip and a tuck on our existing logo to remove some of the explosion radius.

August 2, 2016 — Comments are off for this post.

Client Guide: How Much Does Video Cost?

Video cost: Let’s get down to brass tacks and talk about real numbers as it relates to a real-world project. This is pretty much the first thing I get asked by a prospect. Read more

July 27, 2016 — Comments are off for this post.

Motion Graphics Industry – Links Round Up July

Here are some motion graphics industry-related readings that I've been checking out. You may dig these too. You can find me on Flipboard if you search for my Magazine Motion Attack. Quite a few of the motion graphics links have been flipped there.

June 1, 2016 — Comments are off for this post.

These 23 Tips Will Increase Video Views On YouTube & Facebook, Especially #6

As promised in my Increase Video Views - Client Guide Part 1, here is a follow-up post with some actionable steps to increase Facebook and Youtube views. Video content is 50 times more likely to drive organic search traffic than plain text.

May 19, 2016 — Comments are off for this post.

Increase Video Views – Client Guide Part 1

A smart distribution method, SEO, and strategy can increase video views and help get you a big ROI. I’m talking about the nitty-gritty DIY methods. The kind where you have to roll up your sleeves and do some tedious typing and filling out forms. Pro-tip: get an intern to help you out. Read more

Tags: animation advertising, animation studios, animation studios in Chicago, California animation studios, Los Angeles animation studios

February 24, 2016 — Comments are off for this post.

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 2

As I mentioned in Pattern Stories Part 1: Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone.

So now that you understand a bit about pattern stories let’s go over a bit of their anatomy. You'll need this to understand how to connect the pattern to the message and deliver it with impact. Read more

Tags: animation advertising, animation studios, animation studios in Chicago, California animation studios, Los Angeles animation studios

February 10, 2016 — Comments are off for this post.

Use Pattern Stories to Deliver an Emotional Commercial Campaign – A Basic Guide Part 1

Pattern stories are narratives that cover a period of time or when multiple stories share a theme, structure, or tone. Details may change from scene to scene, but the plot uses a repetitive pattern to give the story a rhythm and structural backbone. These kinds of stories can be a great way to connect a message with drama, humor, and emotion. Read more

Tags: animation advertising, animation studios, animation studios in Chicago, Broadcast Commercial, California animation studios, Commercial message, Los Angeles animation studios, Pattern Stories, Pre-production, Script writing, Story Structure

February 3, 2016 — Comments are off for this post.

Character Design and Symbolism – An In-Depth Guide

As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking for an economical way to symbolically tell your story, this character design trait list is a good place to start. Read more

Tags: animation advertising, animation studios, animation studios in Chicago, California animation studios, Character Design Guide, Character Symbolism, Chicago 3D, Chicago Animation, Chicago Animation Studios, concept art character, Los Angeles animation studios, Motion Graphics Designer, symbolism design, symbolism in character design, what is a character design

January 26, 2016 — Comments are off for this post.

Boost Engagement With These 3 Character Design Tips

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.

Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.