April 3, 2017No Comments

Help Us Help You: Giving Feedback For Video

Creating an animated video for your business takes a lot of creativity, collaboration, and communication. We want our clients to be satisfied and confident in our work every step of the way.

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March 27, 2017No Comments

How to Make a Kick-Ass Explainer Video to Catapult Your Brand to Stardom

Today's customers are harder to reach. Not only are modern products significantly more complex and difficult to explain, but the modern consumer faces continual bombardment from hundreds of brands every waking hour. How can you cut through the fray and make those elusive sales? Enter stage right: the explainer video

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January 26, 20162 Comments

Boost Engagement With These 3 Character Design Tips

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.

Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.

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January 15, 20161 Comment

Client Guide: Write A Video Brief Part 2

As I mentioned in part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase

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© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.