October 21, 20162 Comments

Best Show Opener Title Designs

Television season just started and we already have seen some stunning opening title designs. Here are some title designs that are at the top of our list.  Read more

February 3, 2016No Comments

Character Design and Symbolism – An In-Depth Guide

As I mentioned in my last post Boost your Engagement With These 3 Character Design Tips, I have a detailed chart pairing physical attributes with symbolical and psychological personality associations. If you are looking for an economical way to symbolically tell your story, this character design trait list is a good place to start. Read more

January 26, 20162 Comments

Boost Engagement With These 3 Character Design Tips

Engagement and viewability are important metrics to measure when trying to launch a successful business video. They measure how much of the video that viewer watches and if they interact with a call to action.

Some people measure each separately, but to me, they are interconnected. No one is going to click on your call to action if they don't finish watching your video. So with that in mind, here's a few quick tips on how to make the characters in your video a little more personable. An audience liking your characters and being invested in the story will increase engagement and put more money in your pocket.

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January 15, 20161 Comment

Client Guide: Write A Video Brief Part 2

As I mentioned in part one, having a proper brief can help you save time and money when having production companies bid on your project. Part one covered some of the basic questions to get you started on writing a brief. This part will focus on some of the more in-depth questions that will jump-start the “discovery” phase

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© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.

© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.