We have three awesome things to give away: Handcrafted Motion Pack, Svengoolie Rig and Outstream video guide. It's free after effects projects!
April 7, 2017 — Comments are off for this post.
We have three awesome things to give away: Handcrafted Motion Pack, Svengoolie Rig and Outstream video guide. It's free after effects projects!
October 11, 2016 — Comments are off for this post.
At a recent meeting, the president of a small firm wondered aloud, “Should we make a company video?” She shifted in her seat as the statement lingered in the air with trepidation and uncertainty from others around the table.
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December 14, 2023 — Comments are off for this post.
Are your videos failing to capture the attention of your viewers? If so, it's time to consider incorporating kinetic type. Kinetic type videos combine the power of visuals and text to deliver a captivating and engaging message. In this read, we're dishing out five game-changing strategies to inject life into your content, supercharging engagement and leaving your audience on the edge of their screens.
Choose bold and vibrant fonts that complement your message. Use kinetic effects such as scaling, rotation, and movement to create visually captivating text.
Ensure that your text is synchronized with the audio to deliver a seamless viewing experience. This helps viewers to better comprehend and internalize your message.
Highlight important information using kinetic type to draw attention and create a greater impact. This can be particularly useful for key statistics or quotes.
Smooth transitions between text elements can make your video more visually appealing. Experiment with different effects to keep your viewers engaged throughout.
Avoid overwhelming your viewers with too much information. Keep your text simple, concise, and easily digestible.
By implementing these strategies, you can create kinetic type videos that not only captivate your viewers but also boost engagement and leave a lasting impression. So, let's dive in and elevate your video content to the next level.
Kinetic type, also known as motion typography or moving text, is a technique that combines animated text with audio to create visually compelling videos. It involves the use of dynamic typography and animation to convey a message effectively. By incorporating movement, scaling, and rotation, kinetic-type videos bring words to life, making them more engaging and memorable.
The use of kinetic type in videos has gained popularity in recent years due to its ability to grab attention and enhance the storytelling process. This technique is widely used in various industries, including advertising, marketing, film-making, and social media content creation. With the right strategies, you can leverage the power of kinetic-type videos to captivate your viewers and boost engagement.
There are several benefits to incorporating kinetic-type videos into your content strategy. Firstly, kinetic type videos are highly engaging and attention-grabbing. The combination of visuals and moving text creates a dynamic and immersive experience for viewers, increasing their interest and retention of the message.
These videos are like superheroes for complex information—they swoop in, animate key points, and transform the intricate into the easily digestible. Typography and animation become your dynamic duo, ensuring your audience not only gets it but remembers it.
And here's the cherry on top: social media gold. The eye-catching nature of these videos makes them more likely to be shared and recommended by viewers, increasing your reach and brand visibility.
Before diving into the strategies, let's take a look at some statistics that highlight the effectiveness of kinetic type videos in engaging viewers:
1. According to a study by HubSpot, videos with moving text or kinetic typography generate 49% more views and 43% more social shares compared to static text videos.
2. Animoto's State of Social Video Report found that 85% of businesses use video as a marketing tool, and 92% of marketers who use video say that it's an important part of their marketing strategy.
3. A survey conducted by Wyzowl revealed that 84% of people have been convinced to buy a product or service after watching a brand's video.
With these statistics in mind, let's explore five strategies to boost engagement with kinetic type videos.
Crafting an effective script for a kinetic type video involves strategic considerations to ensure a compelling narrative and seamless integration with visual elements. Start with a juicy concept that grabs attention; maybe it's a quirky story or a punchy message. Keep it concise, though—no one wants to read a novel while the words are jiving across the screen. Inject some personality into your words; imagine your script as the life of the party, making people laugh or nod in agreement. Precision in timing is paramount—coordinate the script with the visual rhythm to enhance viewer engagement. Embrace simplicity, favoring succinct and impactful language to maximize comprehension.
A compelling script for a kinetic type video should follow a structured format to effectively convey the intended message and captivate the audience. Begin with a strong hook—a brief, attention-grabbing introduction that sparks curiosity or establishes a relatable scenario. This initial hook sets the tone and encourages viewers to invest their attention. Subsequently, introduce the main idea or message concisely, providing context and relevance. Break down the content into distinct sections, each building upon the previous one, leading the viewer through a logical progression. Utilize transitions and visual cues to enhance comprehension and maintain engagement. Integrate hooks strategically throughout the script to rekindle interest and emphasize key points. Conclude with a memorable and impactful closing statement that leaves a lasting impression. This structured approach, punctuated by effective hooks, ensures that the kinetic type video unfolds seamlessly, capturing and retaining the audience's interest from start to finish.
When it comes to picking the perfect typography for a kinetic type video, think of it like choosing the right outfit for a party—you want something that suits the occasion and catches the eye. First off, consider the vibe you're going for. Is it a laid-back beach party or a sophisticated soirée? Your font should match that mood. Play with different fonts, but keep it legible—no one likes squinting at fancy script. Size matters too; make sure it's readable on the screen, especially if your text is doing the cha-cha across it. Don't forget about color—contrast is key, like pairing black with white. Lastly, embrace variety, mix and match fonts to create a dynamic visual dance. The goal? To have your typography rocking the dance floor and leaving a lasting impression!
One of the advantages of kinetic type videos is the ability to highlight important information using animated text. This strategy can be particularly effective for key statistics, quotes, or any information that you want to emphasize.
By animating specific words or phrases, you can draw attention to them and create a greater impact. Experiment with different animation styles, such as highlighting, scaling, or pulsating, to make the emphasized text stand out. However, ensure that the animations are not overly distracting and still contribute to the overall message of the video. Think of the verbs you are using in the sentence. These are the keywords to build your animation around. Illustrate that fully and quickly. Sprinkle in some secondary animation if there's the time and space for it. These details will make the project stand out and be more memorable.
Smooth transitions between text elements can significantly enhance the visual appeal of your kinetic type videos. Experiment with different transition effects, such as fades, wipes, or slides, to keep your viewers engaged throughout the video.
Transitions should be seamless and natural, helping to guide the viewer's attention from one piece of text to another. Avoid abrupt or jarring transitions that can disrupt the flow of the video (unless that helps illustrate a point). Instead, aim for a cohesive and visually pleasing transition that complements the overall style and message of your video. Punctuate your hero animations (usually the verb or the noun) with quick little sfx to further call attention and for emphasis.
When creating kinetic type videos, it's important to strike a balance between providing enough information and overwhelming your viewers. Keep your text simple, concise, and easily digestible.
Avoid cluttering the screen with too much text or information. Instead, focus on conveying the core message and key points in a clear and concise manner. Use short sentences or phrases that are easy to read and understand. Remember, the goal is to capture and maintain the viewer's attention throughout the video, so keep it engaging and to the point.
By implementing these strategies, you can create kinetic type videos that not only captivate your viewers but also boost engagement and leave a lasting impression. So, let's dive in and elevate your video content to the next level.
To further inspire and guide you in creating captivating kinetic type videos, let's take a look at some successful examples:
The Burger King ad nails kinetic typography, using moving text that syncs seamlessly with catchy music to create a visually engaging experience. Mixing fonts, colors, and sizes, the text comes alive, bringing a dynamic energy to convey the commercial's message effectively.
This attention-grabbing approach, with perfectly timed text movements and a fun mix of music, creative typography, and visuals, makes the commercial stick in your mind. Burger King's emphasis on quality and quantity is cleverly highlighted through kinetic typography, and the ad's adaptability to different platforms—social media, websites, in-store displays—makes it a versatile standout.
The video unfolds with a punch, kicking off with a straightforward 'OK, LOOK...' Dennis Leary's blue-collar voice-over is tough, direct, and informative.
Maintaining a no-nonsense vibe throughout, Ford employs sizable, attention-grabbing text that mirrors the robust nature of their F-150. Sometimes the truck and eye-trace edit lead us to the next with text already there. Sometimes it slams down and animates in, or builds on. This is a hard-hitting ad that has all the design elements communicating the message in a plain, simple, and as bold as the truck it showcases.
Apple's "Don't Blink" kinetic type video is a captivating showcase of creativity. The seamless blend of kinetic typography with vibrant visuals and an energetic soundtrack grabs attention instantly. This video is single-handedly responsible for creating the stomp-y music trend in a launch video. Take a look on Video Hive and you'll a ton of projects jacking this style. The video's concise yet powerful messaging demonstrates Apple's prowess in storytelling through innovative design and technology, making it a standout example of its commitment to creativity and innovation.
Incorporating kinetic type videos into your content strategy can significantly boost engagement and captivate your viewers. By utilizing dynamic typography, syncing text with audio, emphasizing key points, incorporating eye-catching transitions, and keeping your videos simple and concise, you can create compelling and memorable kinetic type videos.
Remember to experiment with different techniques, fonts, and animation styles to find what works best for your brand and target audience. By continuously optimizing your kinetic type videos based on viewer feedback and engagement metrics, you can further enhance their effectiveness and drive better results.
So, don't miss out on the opportunity to elevate your video content to the next level. Start implementing these strategies and create kinetic type videos that leave a lasting impression on your viewers.
November 16, 2023 — Comments are off for this post.
The choice of 2D motion software stands as a pivotal decision, capable of either smoothing the creative workflow or introducing complexities that may potentially disrupt the artistic process. It's not merely a tool; it's the backbone of your digital canvas, influencing how seamlessly ideas can be translated into vibrant animations. The stakes are high – a well-chosen software elevates efficiency, allowing artists to effortlessly bring their vision to life, while an ill-fitting one can introduce obstacles, impeding the natural flow of creativity. In this comprehensive comparison, we'll pit five animation powerhouses against each other: Adobe Animate, Rive, After Effects, Cavalry, and Toon Boom Harmony. We'll delve into their unique features, use cases, and provide a pros and cons list to assist you in making an informed decision.
After Effects is pretty much my go-to app. It can pretty much handle anything I throw at it and it pairs great with Cinema 4D. I've been using it for so long (since version 3!) and have such a deep knowledge of the program's ins & outs and plugins to extend it. It can be a pain in the ass, for sure, but Adobe has come a long way in making this a much more reliable, stable, fast and robust app. The newest version is one of the best that's ever been put out by Adobe, making this a tough one to beat.
If need interactivity and want to stay within the Adobe ecosystem then Animate is your app. Animate used to be Flash until that got killed in favor of a more native web experience. Animate is a great tool to help with frame-by-frame animation. However, there are other programs that can handle that in a less clunky way. I think for some this is just the go-to because of legacy reasons and a robust community. I haven't used it for frame-by-frame stuff in years and it mostly gathers dust on my box.
Build interactive animations that run anywhere. Blazing fast. Tiny size. Those are the Rive taglines. It's pretty much like Figma but with animation capabilities. I found the animation a bit on the basic side, but getting into the interactive part with the State machine opens this up to a whole new world of interactivity. This feels like the future that Flash promised but was never really able to deliver on. As advertisement is going omnichannel, along with interactivity being a must-have, this app is poised to be huge because it can be delivered anywhere. Check out this video Joey Korenman chats with Joe Nash talks the future of 2d motion design with Rive: https://www.youtube.com/watch?v=UtkzJLvWj5c&t=4298s
This is the animation app FUBU. For animators By Animators. Realtime, data-driven, and procedural, it has built-in tools that are similar to a lot of AE scripts like Joysticks & Sliders, Limber/Rubberhose, Motion 4, and physic dynamics. The thing that's holding this app back I think is that the market already had this toolset by plugins & scripts already in After Effects... so it's like why learn something new? Most animators I know played with it for a few weeks then went back to doing what they knew. I think this could be an interesting app for social and for infographics. There's a lot of potential here but I don't think it's enough unless they offer something new that nobody else really does. I think responsive layouts are a good start and if they incorporate the runtime capabilities of something like Rive it could be a real contender.
Conclusion: When you're talking about 2D motion, selecting software goes beyond features; it plays a crucial role in shaping an environment that fosters unrestricted artistic expression, with each stroke contributing to the smooth flow of the creative process. The ideal animation software depends on your project's specific needs and your familiarity with each tool. As an animator, I have to make very careful choices about what to invest in my time for learning software. Part of that is figuring out the work I want to do and the other part is figuring out where the market is trending. To summarize, choose Adobe Animate for versatility and legacy studios that use it, Rive for modern vector animations and interactivity, After Effects for comprehensive video production and visual effects, Cavalry for 2.5D animation and node-based workflows, and Toon Boom Harmony for professional animation production, especially in studios. Tailor your choice to your project's requirements, and you'll be well on your way to motion design Valhalla.
November 1, 2023 — Comments are off for this post.
Planning and storyboarding are crucial steps in creating a successful video project, whether it's a short film, documentary, promotional video, animated film, motion graphics, or any other type of video content. Here are some steps to help you effectively plan and storyboard your video project, along with insights into different types of storyboard shots and camera angles:
The scene opens with a wide shot to establish the location and provide context. It shows the overall setting and the placement of characters and objects.
After the wide shot, a medium shot is used to focus on the characters or subjects within the scene. It provides a closer view while still showing some background.
Following the medium shot, close-up shots are used to emphasize the characters' emotions, reactions, or specific details. These shots create a stronger connection with the characters.
In some cases, an extreme close-up may be employed to highlight a particular facial expression, gesture, or object with great detail.
This sequence, starting from a wide shot and moving closer to the subjects, is a common storytelling technique to draw the viewer into the scene, establish context, and create emotional engagement. However, the specific shot progression may vary based on the director's creative choices (or yours) and the requirements of the scene.
Repeat this process for each frame in your storyboard sequence. As you progress from a thumbnail to a detailed sketch, your storyboard frames will become a comprehensive visual guide for your video project, helping you plan camera angles, composition, lighting, and narrative flow effectively.
In summary, effective planning and storyboarding are essential for a successful video project. Above all they help you save time, and resources, and ensure that you convey your message clearly and engage your target audience.
July 11, 2022 — Comments are off for this post.
At Attack Studios, we value our partners’ needs and vision. We support our clients with the production services they require to overcome their branding challenges. Since 2013, we’ve been a trusted delivery partner for groundbreaking animated solutions and motion graphics. Read more
February 22, 2022 — Comments are off for this post.
Attack Studios has been recognized as a Top 30 Video Marketing Agency in 2022 by DesignRush.
January 5, 2022 — Comments are off for this post.
Animation is a vast and broad genre of film as any. Really, it runs parallel to live-action films, but it isn't held to the same rules and realities of filming that live-action is. Often times it's more complex and labor-intensive than traditional films. Bored with winter and locked-down we decided to watch a animated film a day for the entire month of January.
November 18, 2021 — Comments are off for this post.
A few weeks ago, Attack Studios was on vVerge's list of Best Graphic Design Studios in Chicago. vVerge is a platform that provides lists of top experts in your area. Whether you're looking for the best local lawyer, photographer, or animation studio, vVerge has a list for you.
November 12, 2021 — Comments are off for this post.
Many don't realize the amount of research directors and filmmakers need to do in order to do their jobs well. And others don't know where to start! Let us help you out with this list of 10 research sites for directors and filmmakers.
November 2, 2021 — Comments are off for this post.
There is a range of different types of Movie Title Design Sequences, Opening Credits, and Intros that filmmakers and directors use in their projects. Each one has its own distinct reason for existence and the role that it plays in storytelling beyond just showcasing the credit. The art of the title sequence is really a lot of detective work figuring out the themes of the story and putting that into a framework or motif of imagery that makes sense and adds to the narrative without giving too much away.
July 6, 2021 — Comments are off for this post.
This is the traffic overview of the Attack Studios website for June 2021. I got this tip to do this kind of post from Pat Flynn after reading his book Superfans https://patflynn.com/book/superfans/
© Jerry Nelson 2021 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.
© Jerry Nelson 2013 | Attack Motion Design is a company registered and licensed in Chicago, IL USA.